Search Engine Optimization (SEO) - Video Training

Search Engine Optimization (SEO) - Video Training

Language: English | 964 MB

Genre: Video Traning

Lynda - Search Engine Optimization

Search Engine Optimization (SEO). If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding
avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics include:

 01. Getting Started

 02. Black Hat SEO/White Hat SEO

 03. The Search Magician's Three Linking Rings   

 04. The First Linking Ring: Know Your Searchers  

 05. The Second Linking Ring: Know the Search Engines & Directories 

 06. SEO Tools: Browser Bars

 07. SEO Tools: Keyword Research/Project Management

 08. SEO Tools: Links, KDA and Rank Checkers

 09. SEO Tools: Code Checkers & Web Site Analytics  

 10. Keywords: The Golden Key to Outstanding SEO    

 11. The Third Linking Ring: Creating Search Friendly Web Sites     

 12. Before We Begin: Site Setup the Wrong Way     

 13. SEO Hands-On: Site Setup in a Search Friendly Way   

 14. Optimized Web Pages: Submitting and Monitoring Page Rank     

 15. Santa Monica Carousel Fan Web Site 

 16. Link Building: The Company You Keep

 17. Top Ten SEO List     

 18. Errata, Corrections & Updates  

  

 PC Exercise Files 

 Mac Exercise Files

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