Book Update

For the past few months I have been working steadily on my first book, Livestock Merchandising, A Complete Guide to Livestock Advertising and Promotion. Well...it's finally finished and to the printer as of today!


This book is 180 pages based on my experiences here at RHD and also at V8 Ranch.

The art and strategy of merchandising and promoting purebred livestock is one that captures the attention of many purebred livestock producers. Whether you are a seasoned producer, or just getting started, this contains the tools to create a brand identity, establish an advertising and promotion plan, or evaluate your current promotional efforts to improve sales and exposure.


Here are a few topics in the book:
• Components Used in Advertising Campaign
• Basics of Good Livestock Advertising
• Livestock Photography & Video
• Livestock Web Design
• Advertising at Shows and Sales
• Sire promotion basics
• Email Marketing and Social Media for Ranchers
• Determining an advertising budget
• The role of the showring in advertising
• Ethics in livestock advertising

And much more! The book is full of examples from my team here at RHD as well as other leading industry professionals like Christy Collins, Arin Strasburg, Julie French, Martha Garrett and more.

So how can you get one?
Hard Copy: Currently, it is being printed. So if you prefer an actual hard copy of the book, you'll have to wait about 3 weeks. We are taking pre-orders, but please note that they will not be available until after January 1.

E-Book: If you're one of those who just wants an electronic copy, you can purchase and download a PDF e-book here for $9.99.

For more advanced e-book users, it will also be available for Amazon's Kindle by December 15th.

Thanks to everyone for their support and encouragement on the book! I hope y'all like it!